Sunday, 08 October 2017 14:59

Venture Centre brings founder incubator programme to the Bay

Venture Centre is partnering with Soda Inc to increase its startup programme offering.

Successful Waikato-based business incubator SODA Inc. has launched a Regional Partner Initiative, which further expands its incubation model. Here is the press release published today:

"As founders with good ideas and business growth advisors with the right experience can be found anywhere, our programmes can be run remotely," says SODA Operations Manager Rachel Adams. "This means our clients can be based anywhere in New Zealand and our advisors can be based anywhere in the world." 

This flexibility in the delivery of the SODA programme presented an opportunity for the incubator to create a partnership with regional business hubs who will join forces to provide support for start-up projects in their area. Initial partners are in the Bay of Plenty, Hawkes Bay, and Gisborne.  "SODA has always worked with clients based all across New Zealand," says Adams. "But by partnering with regional hubs who know their regions better than anyone else means we can make more of an impact-especially in regions that don’t yet receive central government funding for incubation services.’ 

Adams emphasises that the Regional Partner Initiative is not intended to take over what is already happening in the local start-up eco-systems: "We aim for SODA’s programmes to be another option on the menu, complementing the support that is already offered."  Response from business hubs in the region is enthusiastic.

Jo Allum co-founder of Tauranga’s Venture Centre: "We’re pleased to partner with SODA to make the Lift and Boost founder-focused incubation programmes available to entrepreneurs across the Bay of Plenty," she says. "It’s an exciting time and a great next step in the evolution of both organisations." 

Business Hawke’s Bay acting CEO, Carolyn Neville, also welcomes the new initiative and believes that the region’s start-up entrepreneurs will significantly benefit from the new partnership with SODA.  A key action in Matariki, the Hawke’s Bay Regional Economic Development Strategy, has been identified as establishing an incubator programme for the region, delivered through the Hawke’s Bay Business Hub.  "We’re excited to have the opportunity to partner with Soda, who have a proven programme for founders and access to world class advisors" says Ms Neville. "This is a valuable addition to the other support that is available and will enable qualifying founders with start-ups to build their capability and grow their companies." 

The next step for the regional partners is to find the right founders who would benefit from such a programme and get them started.  The Government recently announced that SODA has secured funding for a further two years from Callaghan Innovation. This will allow it to run up to 32 customised programmes over the next two years for high-quality start-ups in need throughout the country.  SODA Inc. works with founders from all industry sectors as good ideas and opportunities can be found anywhere. "

The future of entrepreneurship is bright in the bay and the search for founders with existing companies wanting to grow starts now!

Contact us now if you want to be the first to receive further information about the Lift programme.

Cross-posted from

Last modified on Monday, 26 February 2018 14:25


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